Maui Ku'ia Estate Chocolate | mauichocolate.com
HEAD OF MARKETING
MKEC is a bootstrapped startup CPG company offering ecommerce, retail, and interactive experiences with a $10 million chocolate factory. I led the entire marketing function focused heavily on integrated brand and product marketing across both B2B and Consumer channels. This included ecommerce channel development and management.
SOME HIGHLIGHTS:
Led marketing across DTC, Retail, Wholesale, and Partnerships, from brand's pre-launch through first two full years, closing out year two with 67% revenue growth YoY
Leveraged customer feedback to develop a B2B program launch campaign that resulted in the acquisition of 16 major accounts, accounting for 17% of company revenue in one year
Collaborated with product team and leveraged customer research to develop and market a subscription product that increased ecommerce monthly recurring revenue by 155%
Owned all marketing material and physical sustainable packaging development: web content, blog articles, social media, CS scripts, product guides, experiential videos, sales enablement materials, product labels, inserts, packaging, etc.
Owned consumer loyalty program launch and adoption campaign that resulted in 550% ROI
